“Rodeo Drive Committee organizes Fashion's Night Out shopping extravaganza”

Rodeo Drive Committee organizes Fashion's Night Out shopping extravaganza

Posted: 19 Aug 2010 09:14 AM PDT

Posted Thursday August 19, 2010 - 9am
A shopping extravaganza will take place next month when the global fashion phenomenon known as Fashion's Night Out takes place on Rodeo Drive.

There are 67 Rodeo Drive and Beverly Hills retailers signed up to participate in the event on Friday, September 10 from 6 p.m. to 10 p.m.

The Rodeo Drive Committee is the merchants' association which is organizing the event.

The night will feature a variety of events including celebrity appearances, DJs, art installations, new product introductions, charitable shopping, anniversary events, complimentary manicures, tastings, gifts with purchase, drawings and a variety of carnival-themed fashion events.

The centerpiece of the celebration will be a four-story Ferris Wheel on the 200 block of Rodeo Drive with complimentary rides for two when guests show their receipt of purchases from participating stores on September 10 -- while rides last.

"It's becoming the Rodeo Drive Carnivale with a chic international fashion twist," says Kathy Gohari, regional director of Valentino and event co-chair.

"Rodeo Drive wanted to lead the way in making fashion, retail and shopping fun again for our customers, residents and visitors alike. The celebration is rapidly expanding to include stores on Wilshire Boulevard, Beverly Drive and Brighton Way."

Here's a brief list of highlights:

THE ARMANI MAGIC CARPET: This R.S.V.P. only event hosted by Giorgio Armani will feature acclaimed actor, Samuel L. Jackson, hosting an exhibition of his favorite red carpet looks and discussing his Armani odyssey with fashion expert, Steven Cojocaru.

CIRQUE DU CHANEL: Peter Philips, Global Creative Director of CHANEL Makeup, has created an exclusive collection of nail polish called Les Khakis de CHANEL. Visitors to the CHANEL Boutique on Rodeo Drive will have the chance to receive a manicure at a dedicated nail bar featuring limited edition shades Le Vernis Nail Colours -- Khaki Vert, Khaki Rose and Khaki Brun.

OUI Wii: LACOSTE, known worldwide for its crocodile embroidered logo, invites shoppers to enter a Wii Tennis tournament in the spirit of the U.S. Open with fun prizes and cool refreshments.

ALPHABET SOUP: Tod's and Ferragamo will unveil must haves for Hollywood's A-List. Salvatore Ferragamo celebrates recently named creative director, Massimiliano Giornetti's first women's collection. The centerpiece will be the launch of the highly anticipated W bag. Originally designed for Mrs. Wanda Ferragamo in the seventies by her daughter Fiamma, the bag was a key accessory in Massimiliano's Fall runway show. Just down the street, Tod's launches a limited edition version of the brand's signature G-Bag in the newly re-designed Tod's Beverly Hills "home" and private VIP lounge designed by Oscar-winning set designer Dante Ferretti.

A GOOD CAUSE: Two Rodeo hosts a night of shopping and giving with live entertainment on the Via Rodeo and a luxury silent auction, benefitting lifesaving medical support for Daisy Love Merrick, www.prayfordaisy.com, a local girl heroically battling cancer. Bottega Veneta will support V-Day, a global movement to stop violence against women and girls, with 10% of the proceeds from FNO being donated.

ARTS AND CULTURE: Coach will feature whimsical, LA-based artist, Louise Chen, who will use Coach's limited edition Fashion's Night Out tote as her canvas to create completely customized and off the cuff creations. The legendary jewelry house of Mikimoto will celebrate authentic Japanese culture with New York-based calligraphy artist, Masako Inkyo, who will demonstrate magnificent Japanese calligraphy. Shoppers will be given their own personalized masterpieces to bring home as a memento of this special occasion.

SPINNING: Okay, so it's not the Tea Cup ride at Disneyland, but there will still be spinning. Star DJs Super Mash Bros. will spin an explosive set of music and video mash-ups at Emporio Armani while Roberto Cavalli celebrates an evening of music by DJ Rick Khan – complete with Cavalli cocktails.

DIAMONDS: Follow the yellow carpet into the fabled Tiffany & Co. Rodeo Drive store. The famed jeweler partners with Vogue and Fashion Group International for the West Coast launch of the new Tiffany Yellow Diamond collection.

NEW NOUS: Bally previews its Central Saint Martin's shoe collection while Fendi will be launching their newest addition - Crazy Carats - to the Fendi timepiece collection. Lladro invites guests to the premiere of the Fall Collection where they will receive a beautiful pendant from the Talismania Collection as a gift with any purchase. Anne Fontaine will present one-of-a-kind accessories and the clever juxtaposition of glamour and androgyny in Anne's Fall Winter 2010 Prêt-a-Porter and Accessory Collection La Banquière.

HAPPY BIRTHDAY: Chopard will be showcasing their new 150th Anniversary Jewelry Collections as well as their new line of Mille Miglia Sport Watches while Ermenegildo Zegna celebrates 100 years with a preview of their new Centennial and Fall 2010 Made-to-Measure fabrics.

SURVIVOR: The first fifty guests at BCBGMAXAZRIA will receive exclusive Runway Survival Kits, featuring must-have brand accessories and beauty essentials. Guests will also have the opportunity to win a Fall handbag and shop the Fall 2010 collection.

CASINO ROYALE: Valentino will host a casino night filled with games and cards.

WHERE THE BOYS ARE: GEARYS Rodeo will feature a gentlemen's lounge where guests will be offered selections of Scotch, beer and hors d'ouevres while viewing their extensive collection of Rolex and Patek Philippe timepieces.

OOH L.A. L.A.: The house of Yves Saint Laurent will bring the chic of Paris to Rodeo Drive transforming its Beverly Hills boutique into an intimate Parisian lounge with the latest ready-to-wear and accessories.

THE FASHION CIRCUS: Taking its cue from the first-ever four-story Ferris Wheel on the 200 block of Rodeo, GUESS presents a carnival-themed evening with DJ beats and mini-makeovers by NYX cosmetics while models showcase the new GUESS and GUESS by Marciano Collection for Fall while Westime Beverly Hills hosts a glamorous fortune teller in the VIP watch salon using "Tarot cards, numerology and pendulum methods to divine each guest's destiny." Oh yes, and "a sharp-dressed monkey performing fun tricks."

Cotton candy, anyone?

Other stores on Rodeo Drive planning a wide variety of events such as cocktail receptions, informal modeling and gifts with purchase include Avakian Geneve, Bebe, Brooks Brothers, Burberry, Christian Dior, Christofle Silver, Damiani, David Orgell, David Yurman, Dolce & Gabbana, Eres, Etro, Frette, Georg Jensen, Geox, Gucci, Harry Winston, Hermes of Paris, James Perse, Jimmy Choo, Judith Leiber, Juicy Couture, La Perla Beverly Hills, Louis Vuitton, Luxe Hotel, Maison Martin Margela, MaxMara, Michael Kors, Missoni, Miu Miu, Montblanc, Neiman Marcus, Porsche Design, Prada, Ralph Lauren, Rimowa, Saks Fifth Avenue, Sartoriani USA, Stuart Weitzman, Tourbillon, Valentino, Vertu, Vilebrequin,and the Wine Valet.

Stay tuned for updates on Fashion's Night Out on Rodeo Drive via www.rodeodrive-bh.com or follow the fun at Facebook and Twitter.

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